Applies to: Agencies preparing a pitch for a niche
How do I find the problems AI can solve for businesses in my niche?
Votel recommends asking every business how they currently get customers and leads. Every one of those touch points is an opportunity. If people call them, AI can answer the phone. If people find them on Google Maps, you can help them rank higher with reviews. If people find them on social media, you can offer social media management or AI that replies to social media DMs and comments automatically. If they say they have no customers or leads, move on, because there is nothing to improve.
Also anticipate the common problems in the niche: missed calls (many owners do not know how many they miss), no 24/7 answering, unqualified leads wasting a salesperson's time, owner-operators who cannot step away from the phone, and past customers nobody follows up with.
Keep two or three solutions ready in your standard pitch, such as a 24/7 AI receptionist, database reactivation, lead qualification, review requests and social media management, so the conversation is not a yes or no. If a business already has an answering service, you can still offer reviews or lead qualification.